Create top-level content that converts and attracts more organic search traffic with Agency 254 content writing services. Our content marketing agency handles keyword research, content strategy development, content writing, and content marketing at the backend to help you reach out to untapped demographics and build up your reputation in your specific niche market.
What Is Content Writing?
Engage Your Target Audience and Foster Trust
As more companies turn to online marketing and compete on digital platforms, many businesses also struggle to gain traction for their brand and stay ahead of the curve. Showcase your industry knowledge and rise above this saturated digital marketplace through effective content writing and consistent content marketing efforts.
Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable, and SEO-friendly content.
But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.
CONTENT WRITING VS. CONTENT MARKETING
SEO content writing is the initial phase of content marketing. It centers on creating and optimizing dynamic web content to convey your brand message and ensure a smooth website experience for online users.
Once you’re done developing website content, the next phase of your content plan is to promote it on the right channels. This is where SEO content marketing comes in.
SEO content marketing is a strategic marketing approach focused on disseminating relevant and SEO-friendly content on various online platforms to drive profitable customer action.
A well-articulated digital content marketing strategy makes it easier to gauge the effectiveness of your content development strategy and identify opportunities for improvement.
Combined SEO content creation and SEO content marketing efforts work best to provide value to your audience and gain their trust.
If you only prioritize web content writing but do not distribute the content SEO material to appropriate platforms, your online content might not rank on relevant search engine results pages (SERPs) and get the attention it deserves. Likewise, feeding customers with irrelevant content for SEO could move your company off track in meeting your sales and marketing targets.
Invest in all-inclusive content marketing solutions and get content that converts.
Reputable content marketing companies provide comprehensive content services that involve keyword research, content strategy creation, SEO content writing and content marketing plan implementation. These content strategy SEO solutions are designed to help brands communicate their unique value proposition (UVP) and solve consumers’ problems.
Why SEO Content Writing Is So Important
Convert Page Visitors Into Paying Customers
Your website content serves as an extension of your brick-and-mortar store. It speaks volumes about your business and determines the success of your digital marketing efforts. Studies show approximately 77 percent of online users read online content, and marketers who prioritize developing quality content for SEO are 13X more likely to gain a positive return on investment (ROI).
With the right content writing services, you can:
Build Brand Awareness
Your online content reinforces your brand message and communicates it across all digital channels. By capitalizing on content marketing services, you communicate your business’s unique selling points (USPs) in the most efficient way possible. With stiff competition in the online realm, a good SEO content writing service goes a long way in creating brand recognition and staying top of mind with your target audience.
Expand Your Customer Base
The key to consistent business growth is increasing your customer base – and web content writing allows you to do just that. Content writing companies improve your online reach by performing thorough SEO keyword research and publishing fresh, SEO-optimized content. Effective content marketing strategies connect your brand with high-converting prospects while retaining the old ones.
Grow Your Online Authority
As a business owner, you need to publish credible web content to show prospects and customers you’re knowledgeable in various areas of your niche market. Not all marketers, however, have the time to sit down for hours-long SEO content creation. A content marketing firm performs in-depth SEO keyword analysis and market research to create authoritative content marketing SEO pieces that attract high-quality backlinks and encourage thoughtful discussions with your audience.
Gain Higher Leads and Conversion Rates
According to a HubSpot study, six out of 10 marketers believe that SEO-optimized content generates the highest-quality leads. With different content marketing SEO techniques, such as email and mobile marketing, you can turn these leads into cold, warm, and hot prospects. Your online content strategy fuels your lead generation and conversion rate optimization (CRO) efforts. By investing in growth-driven SEO content writing services, you can improve the number of people doing business on your website.
Earn Long-Term Revenue
The 2021 Edelman Trust Barometer report reveals that businesses gain consumer confidence by providing trustworthy website content. If you can identify and address the information needs of your potential customers, you don’t only inspire trust, but also build a loyal following that contributes to your brand’s long-term sustainability. Develop a creative and reliable content strategy and acquire more traffic and revenue over time.
Get Better SEO Results
Search engines look for high-quality, unique web content that integrates keywords naturally and provides informational, emotional, and entertainment value to online users. Companies that capitalize on SEO content writing services backed by research and data have higher chances of getting tremendous search visibility, online exposure, and search engine rankings. Fill your website with SEO-optimized content and rank higher in search results.
Agency 254 is one of the trusted content writing companies committed to producing highly valuable SEO content that draws customers to your business. Capitalize on our content writing services and find out how your brand can benefit from SEO content creation.
Agency 254’s SEO Content Creation Process
A Streamlined System That Works for You
Our content marketing agency acknowledges that SEO content creation requires close collaboration between the content marketing specialist and the client. While we know how to target search engines and the internet community, you know your customers best, so we want you to be involved as much as you wish as we write your SEO content.
Here’s an overview of our web content writing process:
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Client Consultation
Our content strategy agency provides you with a dedicated content marketing specialist whom you can regularly contact to give instructions, check on your content marketing strategy development, ask questions and request any revisions you’d like to see on your SEO content. Fill us in on your ideal consumer and how you want them to feel when they visit your site and start reading the content. Thrive can even develop the personas of your targeted clients.
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SEO Keyword Research and Market Analysis
Once our content marketing specialist has identified your SEO content marketing pain points and SEO content expectations, we then move on to market analysis and SEO keyword research. Our content writer works closely with SEO experts to perform thorough keyword research and SEO keyword analysis and build your SEO keyword strategy. We also conduct industry analysis, competitor benchmarking, and content analysis to create a strong foundation for your digital content strategy.
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SEO Content Strategy Development
Our content writing agency uses the SEO keyword analysis report and market research results to formulate your content plan. In this phase, our content expert brainstorms with other digital marketing specialists to create your website content brief, identify the primary, secondary and tertiary keywords that will be used throughout your SEO content and establish a clear direction in developing website content.
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In-Depth Research Process
After finalizing the content strategy plan, the next step is content marketing research. This phase is crucial to guide our content writer’s SEO content creation process and ensure we have a clear understanding of your SEO content writing needs and demands. Your dedicated website content writer performs high-level research to get familiar with the topic, consults with experts, and leverages useful content references and search engine strategies to convey your brand message or any technical information effectively to your target audience.
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Web Content Writing
Content writing is one of the most crucial stages of your digital content marketing strategy, so we maximize our time and efforts to build out your website content’s structure, fill in your bullet points and complete all sections of your SEO content. You can choose the tone and phrasing of the online content your visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, our content writer can adapt the writing style to suit your needs.
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SEO Content Optimization
Finally, your dedicated website content writer runs a hard edit of the web content to check for cohesion between online content sections and ensure the final piece is unique, digestible, and authentic. Our content marketing agency comprises a team of experienced SEO content writers and editors who work night and day to ensure we serve you the content according to your expectations.
You can review the content as much or as little as you wish. We’re confident in our writing skills and we know we will provide you with website content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!
Your Trusted Content Marketing Agency
We Go Above and Beyond To Meet Your Expectations
Agency 254 is an established content company adept at building and executing website content strategies that narrate the life story of your business, simplify complicated online content topics and connect your brand with the right audience segments.
As an experienced content marketing firm, we possess excellent SEO skills and apply our expertise while writing your website content. Since 2015, our content strategy agency has been helping hundreds of businesses across East Africa in creating and implementing their digital content marketing strategy, and our efforts have generated profitable results for our partner agencies:
A well-constructed website content plan allows you to:
1. Create Consistent, High-Quality Content
Successful SEO content marketing doesn’t happen in a flash. You need a smart content creation strategy and data-driven SEO keyword strategy to create SEO-friendly content that converts. If you don’t have a well-laid-out content strategy plan, your content marketing efforts will fall flat. Content strategies are designed to provide your business with a clear direction in creating consistent, valuable SEO content.
2. Retain Page Visitors
Great web content is a vital asset in keeping page visitors on your website and compelling them to sign up for your blog updates and come back for more. With the right SEO content strategy, you can effortlessly capture your prospects’ attention and continually reinforce a positive brand impression. Content marketing agencies formulate website content strategies focused on building and strengthening relationships with online users.
3. Gain Better Traction
What topics should you focus on? Which types of content resonate with your target audience? What brand-related questions are your customers asking online? Having an SEO content strategy makes it easier for you to identify the topics you need to address in your website content and map out content marketing strategies for better audience targeting and brand promotion.
4. Cultivate Brand Loyalty
A HubSpot study revealed that nearly 40 percent of marketers consider web content writing services essential components of their overall digital marketing strategy, especially in generating brand loyalty. A growth-driven website content plan allows you to write more useful online content for potential customers, showcase your market expertise and build a community around your brand.
5. Save Time, Money, and Resources
On average, it takes approximately 3 hours and 55 minutes for a content writer to finish a blog post. Evidently, SEO content creation takes time. By prioritizing your content marketing plan, you can ensure all your time, money, and resources are strategically spent unlocking your website content’s full potential and creating relevant content marketing SEO pieces around topics that your ideal audience is interested in.
6. Avoid Google Penalty
Google penalizes websites that implement black hat content marketing strategies, such as keyword stuffing, copyright infringing, and link spamming. To protect your website from Google penalties, you need white hat website content strategies that meet search engine standards. Content writing companies recommend keeping abreast of the latest SEO developments and new algorithm updates to ensure your rankings don’t slip and your revenues don’t fall.