Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment, and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximize your online presence, Agency 254 weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise, or franchise clients are a testament to that.
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication, and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, is a branch of social media marketing (SMM) that covers planning, crafting, and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At Agency 254, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content, and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
1. Strategy Creation: the map or plan containing your social media goals, steps to achieve them, a corresponding timeline, and metrics to track progress
The social media management definition isn’t complete without a mention of strategy. It’s the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure, and which social media management software to use.
2. Inbound Engagement Monitoring: the process of responding to comments, questions, and interactions with all social media content and profiles and continuing conversations initiated by fans.
Studies show that an average of two-thirds of consumers desires a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you’re deploying Instagram management services or exploring TikTok management solutions using mostly video content.
3. Analytics Monitoring: the gathering and checking of data against metrics to ensure the accomplishment of results.
Let data drive your corporate, multi-location business, or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares, and comments), impressions, and click-through rates (for targeted social ads).
Online Solutions That Make Your Brand Stand Out
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users, and set up paid advertising campaigns.
It begs for its own budget, tools, and even a team of strategists and specialists!
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out full scope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
According to Racheal Irungu, Agency 254’s senior social media manager, when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads, and garner sales by trying to do it alone and falling short?
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Agency 254’s senior social media manager (organic), Maureen Cheptoo, said these don’t replace the need for an expert. Agency 254 provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
Your content is tailored to the needs and preferences of your target audience.
You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
Your social media management budget is well-appropriated and prudently managed.
Your social media management service package can be divided into organic and paid social, depending on your priorities.
Nuances can be applied while keeping multi-channel efforts unified.
Agency 254 offers comprehensive Facebook and Instagram strategies as well as Twitter, Linkedin, and YouTube management. In fact, Agency 254 provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.
Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.