What You’ll learn in the Digital Marketing Training
- Do Market Research to Find Your Audience.
- Set up Your Website, Design It & Post Content on Your Blog.
- Drive Traffic to Your New Website.
- Create wonderful designs using Canva
- Create Converting Facebook Ads.
- Create Ads Using Google Ads.
- Optimize Your Website & YouTube Videos with SEO (Search Engine Optimization).
- Market On The Biggest 8 Social Media Platforms.
- Use Google Analytics to Understand Your Audience.
- Build a Landing Page & Start Sending Out Emails to Your Targeted Audience.
No prior Knowledge is Required.
A Computer with 4GB Ram or more.
After This Course, You’ll Be Able To
Grow Your Business Online
Work as a Digital Marketing Freelancer
Get Hired as a Digital Marketing Expert
Monetize Your Blog/Website and Youtube.
Day 1: Foundation of Digital Marketing
Introduction to Digital Marketing
Understanding the importance of digital marketing for businesses
Overview of different digital marketing channels and strategies
Website Creation and WordPress Basics
Importance of having a website for business
Introduction to WordPress and its features
Setting up a basic website/blog using WordPress
Search Engine Optimization (SEO)
Understanding the fundamentals of SEO
On-page and off-page optimization techniques
Keyword research and content optimization strategies
Google Ads and AdSense
Introduction to Google Ads and its Benefits
Creating effective ad campaigns
Overview of Google AdSense for monetization opportunities
Day 2: Social Media Marketing and Content Creation
Social Media Marketing Strategies
Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest)
Creating a social media marketing plan
Effective content creation and curation for social media
Understanding Facebook Ads and its targeting options
Creating engaging ad campaigns on Facebook
Analyzing and optimizing Facebook Ad performance
Instagram and YouTube Marketing
Leveraging Instagram for business growth
Creating compelling visuals and stories on Instagram
Utilizing YouTube as a marketing platform
Video content creation and optimization techniques
Canva Graphic Designs
Introduction to Canva for creating professional graphics
Design principles and best practices
Creating eye-catching visuals for social media and online campaigns
Day 3: Advanced Strategies and Analytics
Advanced Social Media Marketing
Social media advertising beyond Facebook: Twitter, LinkedIn, Pinterest
Influencer marketing and collaborations
Building a community and engaging with the audience
Content Marketing and Email Campaigns
Creating a content marketing strategy
Developing valuable and shareable content
Introduction to email marketing and automation tools
Advanced SEO and Analytics
Technical SEO optimization techniques
Introduction to Google Analytics for tracking website performance
Analyzing data and making data-driven decisions
Wrap-up and Q&A Session
Reviewing key concepts and takeaways from the masterclass
Addressing participants’ questions and concerns
Providing additional resources and next steps for continued learning
Certificates will be awarded to the participants in the end of the training
Who Is The Target Audience?
Website Owners Who Want to Increase Web Traffic, Conversions, and Sales
Business Owners Who Want to Use Digital Marketing to Grow their Business
Anyone Who Wants to Master Social Media Marketing
Anyone Struggling to Get Traffic and Sales
If You’re New In Business & Want to Market Effectively
Anyone Looking to Start a Career in Digital Marketing Space
Anyone who Wants to Build a Brand and a Fan Base on Social Media
You who Want to Master Digital Media Marketing
Anyone Wanting to Set up a Website from Scratch
Someone with a job who wants to create their own business on the side
If You’re New In Business & Want to Market Effectively.
Freelancers Looking For The Full Packet Within Digital Marketing.
Anyone Struggling to Get Website Traffic and Sales.
See You Inside The Complete Digital Marketing Guide! Love Lisper Mumbua; Head of Digital Marketing at Agency 254.
We have acquired intensive experience working with clients. Now it’s time we share our knowledge with you.
Join our upcoming Digital Marketing Training for an enriching learning experience. Our program is designed to cater to your busy schedule, offering flexibility through an online evening class. The class spans 3 days, ensuring comprehensive coverage of essential digital marketing concepts.
The next session is scheduled to commence on Monday, July 17th, 2023 and end on Wednesday, July 19th, 2023.
To enrol in this course, the investment required is ksh 5,700 only for online classes. For those residing outside Kenya, the fee is USD 57. We provide multiple payment options for your convenience, including Mpesa Paybill: 880100, Acc no. 5924140011, Bank Transfer, Cheque Deposit, or PayPal.
Take a step towards enhancing your digital marketing skills today!
Training Duration: 3 days.
Training Nature: Online(Purely Hands-on. No theory)
Certificates will be awarded at the end of the course.
Online Class: Ksh 5,700.00
If you would like to gather more information about the course or wish to register, kindly fill out the form below. Our dedicated client service executives will promptly respond to your query within hours. For any immediate inquiries, you can reach us at +254718546247. Alternatively, you are welcome to visit our offices for a face-to-face consultation.
Contact Us for More Information: +254718546247/+254 722 947904
We are proud to offer this class to professionals from Kenya and various other African countries. Our program has successfully trained individuals from Tanzania, Uganda, Rwanda, Malawi, Ethiopia, Zambia, and South Africa.