Social Media Ads Training

Day 1:

Session 1: Introduction to Facebook and Instagram Ads (1 hour)

  • Overview of Facebook and Instagram Ads
  • Benefits of Facebook and Instagram Ads
  • Understanding the Facebook Ads Manager and Instagram Ads Manager

Session 2: Creating Effective Facebook Ads (2 hours)

  • Identifying and understanding your target audience
  • Choosing the right ad format
  • Writing effective ad copy
  • Creating eye-catching visuals
  • Setting a budget and schedule for your ads

Session 3: Instagram Ad Campaigns (1 hour)

  • Understanding Instagram’s ad formats
  • Creating engaging Instagram ads
  • Using Instagram’s targeting options to reach your ideal audience

Session 4: Facebook Ads Manager (2 hours)

  • Creating a Facebook Ads Manager account
  • Creating a Facebook ad campaign
  • Setting targeting options and budget
  • Creating and publishing ad sets
  • Analyzing ad performance with Facebook Ads Manager

Day 2:

Session 1: Advanced Facebook and Instagram Ad Strategies (2 hours)

  • A/B testing your ads
  • Re-targeting your audience
  • Using lookalike audiences to reach new customers
  • Integrating Facebook and Instagram ads with your other marketing channels

Session 2: Measuring and Analyzing Ad Performance (1 hour)

  • Understanding Facebook and Instagram ad metrics
  • Analyzing ad performance and making data-driven decisions
  • Creating reports and interpreting data

Session 3: Troubleshooting and Optimization (2 hours)

  • Identifying common problems and issues with ad campaigns
  • Strategies for troubleshooting and optimization
  • Adapting and optimizing ad campaigns based on performance metrics

Session 4: Q&A and Final Thoughts (1 hour)

  • Reviewing the course content
  • Addressing any remaining questions or concerns
  • Final thoughts and takeaways from the course

One comment

  1. Tigran Ayrapetyan


    We provide funding through our venture capital company to both start-up and existing companies either looking for funding for expansion or to accelerate growth in their company.
    We have a structured joint venture investment plan in which we are interested in an annual return on investment not more than 10% ROI. We are also currently structuring a convertible debt and loan financing of 3% interest repayable annually with no early repayment penalties.

    We would like to review your business plan or executive summary to understand a much better idea of your business and what you are looking to do, this will assist in determining the best possible investment structure we can pursue and discuss more extensively.

    I hope to hear back from you soon.


    Tigran Ayrapetyan
    Investment Director
    Devcorp International E.C.
    P.O Box 10236 Shop No. 305
    Flr 3 Manama Centre, Bahrain

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