So, you have launched a dream website for your business! Well, you have a reason to celebrate. But, you need to also understand that only launching a website will not make your business successful, no matter how good it is.
You can’t expect users will start landing on your website right after launching it. So, you have still to do a lot of things even after launching your website successfully to make it engaging, interesting, and informative for your end-users.
Millions of websites launched on a regular basis but only a few of them secure their long-term existence with higher user engagement. The reasons are bad user experience, poor engagement, etc.
Things that you should do After Launching your Business Website Successfully
We are going to outline here various important things that you can do immediately after launching your website. It helps you make your website user engaging, business-oriented, and result-driven.
1. Create Google Analytics
Web analytics are the best sources for gathering accurate data related to traffic, engagement, conversion rate, etc. of your website. It provides detailed and accurate stats that you can rely on. You can get details about how many visitors land your website on a daily basis, what they like/dislike, etc.
Therefore, it helps you find the improvement scope of your website and also helps you chalk out an effective strategy to improve user engagement of your website.
So, creating a Google Analytics is highly important for all types of websites. When it comes to the business website, you certainly can’t ignore the same.
2. Check Loading Speed
Before delving into details, you need to understand that the loading speed of any website determines its user engagement and thus, also determines its long-term success. A website with slow loading speed often fails to catch the attention of users.
All you need to do is to check the loading speed of your newly launched website with the help of various available tools online. The great advantage of using online tools is that they also highlight the persisted issue that prevents your website from loading quickly.
You can remove those issues with the help of a website developer or a website development company.
Make sure it takes 2s to 5s to load. If your website takes more time to load, it will be deprived of getting vast user engagement.
3. Ensure your Website’s Visibility in Search Engines
Even if your website boasts of attention-grabbing design, integrated with cutting-edge features, advanced functionalities, etc. it will not gain users’ attention unless it is visible in search engines.
Therefore, your first job is to allow Google to index every page of your website.
To help Google index your website quickly, you can submit your website’s URL directly to webmaster tools to request it to crawl and index your web pages.
4. Create Robots.txt and Sitemap.xml File
Well, these are the crucial files that make the online promotion of your website successful. Robots.txt is basically a text file that prevents search engines from visiting those parts of your website that you don’t want to be visited.
You can create a Robots.txt file with an easy process. All you need to do is to just get the template, which you can get online easily. You can make the required changes based on your needs.
Sitemap.xml is another most important file that you need to create right after launching your website. It’s nothing but a standard protocol that helps you make a list of all URLs that your website consists of. It serves its ultimate purpose of helping Googlebot understand the basic structure of your website.
5. Create a Webmaster Tool
Though only a limited number of website owners prefer to use the Google webmaster tool, the fact is that it is one of the most useful tools for the website. Therefore, you are suggested to create it for your newly launched website.
Accessing the Google Webmaster tool lets you gather the following details.
• It helps you identify errors that Googlebot spot while indexing your website.
• Total number of links that a particular website page includes
• Frequently appeared keywords during the time Google crawls your website
• Frequently used keywords by users during a search
• Details about security issues
6. Modify Basic Details of your Website
You need to work on the basic details of your website and customize it according to your needs. Be it tagline, title, favicon, timezone, or title, these are the most important factors that create the identity of your website. So, you should work on it to customize them based on your business type and offerings.
Another great thing you need to do is to change the permalink structure of your website. You will be able to use something that is quite friendly and can also describe the content of every page.
7. Installation of Backup Plugin
Backup is important for every website to make it data safe. Installing backup plugins makes your website content safe even if your website gets crashed or in any emergency situation. It helps you restore your website content no matter how badly your website is affected.
You can get various options to choose from when it comes to the installation of a backup plugin. Choose the right one that is affordable and matches your every need.
8. Analyze your Website’s Uptime
It’s crucial to find out if your website is online or not. The major issue is that you will not be able to visit all your websites every minute. Meanwhile, with the help of some available applications, you can gather the same kind of information – UptimeRobot is one of those.
You can use this software to keep eyes on at least 50 sites at one go. If any website goes offline even for a fraction of a second, you will get an email notification in this regard. The most interesting thing about this app is that it is absolutely free.
9. Search Engine Optimization (SEO)
SEO is the most reliable and effective technique when it comes to increasing the online ranking of your website. You should first get details about the latest SEO trends and make your website promotion strategy accordingly.
You can create an excel sheet and mention all activities related to OnPage and OffPage. You should also mention the number of times these activities will be performed in a week.
10. Social Media Presence
In today’s time, if your website doesn’t enjoy having a robust presence of social media websites such as Facebook, Twitter, LinkedIn, etc. it will not be able to sustain the cut-throat competition.
Make a page of your website on different social media platforms and increase followers with the latest industry practices, be it images sharing, video sharing, or other activities. Social media websites are the best places to increase traffic to your website. And it also helps you with finding a lot of potential buyers for your products and services.
Launching a full-fledged business website is indeed a stringent job and one needs to put hard efforts with proper strategy. So, you should never let your hard effort go in vain and implement the above strategy to ensure higher engagement of your website to make it successful.