Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block.

Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the

It was a very competitive year for digital marketing in 2020. Money and ideas fueled by technology crowded the internet. That is why it is critical to treat every month as if it

So, you have launched a dream website for your business! Well, you have a reason to celebrate. But, you need to also understand that only launching a website will not make your business

As a business owner, you don’t have the time or resources to train yourself on marketing in the digital age—and you shouldn’t even try. Even the most capable business owners can’t be their

Two competing business owners, Maina and Pauline, are looking to grow their companies with a new marketing platform on the web.  They both have the same vision in their head about how the

Over the last few years, the discourse around cookies has grown, due to the appearance of the AntiCookies law. However, taking into account that in the midst of all the commotion there are those

Let’s move on to discuss the top 5 digital marketing strategies that have been providing long term benefits to various businesses post-COVID. If you are looking forward to finding some real-time and proven

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Source: Wikipedia). But we believe brand